Super7 Masters of the Universe retro Action figures in classic colors

Super7 has shared with The Power and The Honor Foundation pictures of their incredible line of Masters of the Universe 3.75″ figures in classic colors and with new amazing box art by Jason Edmiston!
The figures will be available for preorder next week on the Super7 Store and they will ship in April.
Thanks to Brian Flynn and the Super7 team for letting us break the news on those awesome figures.

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Alfonso Rojo and the Production of Vintage MOTU in Mexico

In Mexico, the production of the Masters of the Universe figures was done by Aurimat, which was the union of Auriga and Mattel.  This production began late in 1984 and ended in 1986 with only 28 figures, 2 beasts, 2 playsets, and 11 vehicles produced, according to Alfonso Rojo, who worked for Aurimat (Mattel) from 1981 to 1988.  He began with a simple cleaning job at the company and ended his career 7 years later as a very valued employee of the company.

Mr. Alfonso Rojas

Mr. Rojo remembers vividly every detail of his years at the company.  He was mainly in charge of the assembly process for Hot Wheels, Barbie, and Masters of the Universe.  He has many memories of that time, in particular he remembers when the figures came to Mexico for the first time and he was in charge of creating the blister packaging for the figures, but the idea was dropped when they discussed that there would be too much damage during transportation and decided instead to create a box for increased protection. This is how the very unique Los Amos boxes for the vintage figures came about.

In 1985, Mr. Rojo was sent to Mattel in Los Angeles to take a course on Electroform to be able to make the masks for the paint of the figures.  He did this successfully, bringing to Mexico the best technique for detailed painting of toys.  He explains:

So the mask process is the following…

The molding department sends the wax piece of cast for electroform, once that is received it is prepared with a silver liquid for conductivity. That is placed in a nickel tank with a predetermined current, that is how the electroform process is started. The thickness of the plated with platinum is determined by the amount of time the piece is in the solution and the quantity of current applied to the solution.

The thickness of the plated with platinum usually is determined by the person who makes the masks. If the time is longer, the platinum is thicker and that makes the mask less flexible.

Paint Mask Instruction Sheet

Once the electroform is formed, it is taken from the tank, cut in half and the wax or cast is taken. It is important to remove it completely so that the welding adheres easily to the plates.
Unpainted Prototype
The preparation of the plates is the following… The electroform already cut in half is put on a plate to welding, the exterior form is drawn and after it is cut with a fine saw leaving the form of the mask on the other half. Once that is cut, the mask is welding to the plate.

Once this is done, it is taken to the final detail of the mask which determines where the paint will show (with the paint master) and a hole is made in the mask with a razor half way through the design and a fine saw cuts. Once the form is cut, the nickel residue is removed with a fine sandpaper. When the mask is done, a paint test is done on one of the articles and sent for approval.
Mr. Rojos and Luis Villagomez
Mr. Rojo stands out not only because of his detailed memories from his work on this toy line, but also for his humility and warmth.  For this reason, The Power and The Honor Foundation recognizes and thanks Mr. Rojo for sharing his time and information.

Thank you very much, Mr. Rojo.

Welcome to the Foundation’s new member: Luis Villagomez

The Power and The Honor Foundation is very happy to announce its new member: Luis Villagomez.
Luis is a Mexican-based tattoo artist, pop culture collectibles dealer and long-time collector of toys and toy prototypes. Luis started collecting Star Wars memorabilia in 1994 and over the years has come to focus primarily on toy prototypes and pre-production material from a variety of toylines produced the 1970s and 80s, as well as items from his native Mexico. Despite his broad interest in many toy lines, Luis’s primary love is for the Masters of the Universe line produced by Mattel. He has curated one of the most impressive collections of Masters of the Universe prototypes in the world and is actively engaged in preserving the stories, art, and history that went into creating what is, arguably, one of the greatest toylines ever produced.

Luis Villagomez

The Art of He-Man and the Masters of the Universe Limited Edition book

Want to have a better look at the Limited Edition Art of He-Man and the Masters of the Universe book, including the exclusive print by Gerald Parel?

Dark Horse provided us some big photographs of the book, showing the amazing Castle Grayskull two pieces slipcase which includes art by PAH Foundation member Emiliano Santalucia!

You can order the Art of He-Man and The Masters of The Universe Limited Edition book from Amazon by Clicking here:
The Art of He-Man and the Masters of the Universe Limited Edition

You can order the Art of He-Man and The Masters of The Universe book from Amazon by Clicking here:
Art of He Man and the Masters of the Universe


The Power and The Honor Foundation collaborates with Dark Horse on The Art of The Masters of the Universe Book

website-AHMMOTUcoverThe Power and The Honor Foundation is thrilled to announce their collaboration with Dark Horse Comics on the upcoming The Art of He-Man and Masters of the Universe book.

Over the past few years, The Foundation has continued to source, research, and archive materials relating to both Masters of the Universe and Princess of Power, in the hope that one day we could work alongside Mattel, Dark Horse, and Dreamworks.

The Foundation has always believed that a collaboration with the brand owners, through printed medium, would be the best way to present this artwork to the fans. For this reason, we have not been able to share a great deal from our expansive archives, as we feel that simply putting these images on a website would not honor the history that enriches each and every one of these pieces.

When we were presented with the chance of working on Dark Horse’s Art of He-Man and the Masters of the Universe we recognized it as the perfect outlet for a percentage of this material.

In the past few months, The Foundation team has donated its time and has worked with Dark Horse providing consulting on the history of the brand and the plethora of content contained within the book. The Foundation has shared over 200 images from our archives, covering numerous sections of the book and, where possible, higher quality versions of some of the art already in the book, aiming for the best overall quality possible.

In addition to our consulting duties, James Eatock has curated the Filmation section, and Emiliano Santalucia carefully restored many Earl Norem pieces, originally featured in the MOTU magazine as posters.

The book will also feature an interview with The Foundation’s members.

We want to take the time to say a big thank you to all of the fans that have supported The Power and The Honor Foundation since its beginnings; especially those of you that strongly desired a collaboration with Dark Horse. We want to extend our appreciation to Dark Horse, Mattel, and Dreamworks for allowing our team to contribute to this wonderful project. We look forward to future collaborations, in the hope that we can bring the entirety of our collection to the fans!

Read the original article on io9
Read the Dark Horse press release about the book

You can order the Art of He-Man and The Masters of The Universe book from Amazon by Clicking here:
Art of He Man and the Masters of the Universe

The Power and The Honor Foundation
Emiliano Santalucia
James Eatock
Joshua Van Pelt

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The Castle Moat™… 31 years later

Moat use

A true legend among He-Man fans, the original Castle Moat™ by Mark Taylor is here! The Power and The Honor Foundation is proud to present the missing piece of art created by Mark Taylor for Castle Grayskull over 31 years ago. We are giving Masters of the Universe fans the chance to add it to both their vintage playset or their brand new MOTUC Castle Grayskull.

When designing the original castle, Mark Taylor pitched the idea of a cardboard moat to be placed under the playset itself. The idea was not even considered as “it wouldn’t help sales and would be hard to package”.

The original image (inks and color on paper) seems to have been lost forever. Fortunately, The Foundation was able to rescue a small black and white photocopy of Mark’s original artwork. Working off old reference photos, Emiliano Santalucia enlarged the photocopy and recolored it trying to stay as faithful to the original as he could.

The restored image is presented here for the first time.

Castle Moat_promo

If you want to own an actual copy of the Castle Moat™, head over to our cloud digital archive on Photoshelter, where you can purchase a print that will fit the vintage playset or the Classics one.

The Castle Moat™ was created by Mark Taylor at his studio at home and it is not an official part of the Masters of the Universe brand. Mark Taylor has fully authorized The Power and The Honor Foundation to create and distribute this reproduction.

The Castle Moat™ is available as a large quality print, with matte or glossy finish or as canvas (not wrapped). The Moat is printed and shipped through an automated on-demand service.

The Vintage Size print price is $45 and is printed on a 30″ x 40″ high quality paper sheet; or 30″ x 40″ canvas for $125.
The Classic Size print price is $86 and is printed on TWO 30″ x 40″ high quality paper sheets; or TWO 30″ x 40″ canvases for $230.
*Make sure you add both halves of the Classic Size to your image package on Photoshelter.
**The Castle Moat™ IS NOT custom cut; the canvas is not wrapped and comes with extra border by default, you may need to cut the halves in the overlapping side.

Please note: this is an On-Demand service. Each print is made to order.

Shipping starts at $5.95; international shipping is available (VAT may apply to certain countries).
Both prints and canvas will ship rolled.

Click here to order your Castle Moat™

Prices cover actual printing costs through Photoshelter’s vendors and proceeds from the prints will help The Foundation with legal fees and archival and storage expenses.

Meet Errol McCarthy

He is perhaps the most prolific Masters of the Universe artist of all time. His artwork is featured on more licensed products than any other artist. He created much of the vintage cardback artwork that we all know and love. For 30 years, his name remained unknown to all He-Man fans around the world. Meet Errol McCarthy, one of the visionaries that shaped the world of Eternia!

Not only did Errol illustrate the mood-setting and often action packed illustrations found on the cardbacks, but he also illustrated the original licensing art style guides. In short, Errol created hundreds upon hundreds of pieces, and his artwork was licensed onto hundreds upon hundreds more. If you own any original piece of MOTU vintage merchandising, there are good chances one of Errol’s illustrations is featured on the product or the packaging.

As a teenager Errol developed an interest in anything with an engine. His high school buddies had real hot rods and many, many evenings were spent cruising, and occasionally actually picking up girls. He soon realized that his plans that involved placing V8 engines into certain vehicles were (most of the time) limited to just being plans, whereas his ability to illustrate with great proficiency meant that he could create anything that his mind could visualize![singlepic id=1 w=320 h=240 float=right]

A short stint in the Air Force as an Aviation Cadet convinced Errol that he was not the military type, and so in the late sixties he attended the Art Center College of Design in California, where he met future Mattel employee Mark Taylor. Their friendship was born out of their love for comic books, something that was frowned upon at art school. The two men had initially met when Errol approached Mark upon seeing him reading a comic book. When Errol made a comment, Mark instantly assumed this was a sarcastic attack and took offense. However, it soon became apparent that the two men had a great deal in common (both men met their wives at the college, too).

Errol’s artistic journey led he and his wife, Mitzi, to become freelance artists that have worked on such historic toylines as Big Jim, Hot Wheels, Barbie, Masters of the Universe, Teenage Mutant Ninja Turtles, and many more! Although he was officially used as a Boys Toys artist by Mattel, he would often go to any meetings that he thought might be interesting, such was his passion for illustration and design.

In 1981 Errol was brought onto the Masters of the Universe brand as a freelance artist by his friend Mark Taylor. His ability to produce a great deal of work in a short space of time resulted in him working at Mattel for many years. One of Errol’s most iconic illustrations was that of Castle Grayskull. The image was reused time and time again, and can be seen incorporated on numerous other MOTU illustrations, where Errol simply photocopied and pasted the castle in the backgrounds. In order to maintain the house style that Mattel were often aiming for Errol would utilize Fred Carrillo’s drawings of He-Man’s head on his own submissions. This way he knew that he would not be asked to redraw the face of the most powerful man in the universe!

During his time at Mattel he was also contracted by the Bates company to illustrate a plethora of artwork for a variety of products. However, for some reason, a great deal of these products were never produced, leaving us with a great deal of unseen artwork!

Errol was asked to join Mattel by Mark Taylor in 1989 where he immediately contributed to The New Adventures of He-Man toyline. Working side by side with Mark, his concept artwork revealed that Taylor was thinking of going into a darker, more hand-to-hand battle concept for the line. He left Mattel in 1995.

The Power and The Honor Foundation is proud to house high quality scans featuring all of Errol’s artwork. Within Errol’s portfolio are the original cardback illustrations for the Powers of Grayskull line. Not only are He-Ro and Eldor included, but also a plethora of unnamed figures  which took the parts reuse concept to an entirely different level!. At some point the Foundation will share all of these wonderful pieces with you!

Errol is still an incredibly active artist. As a matter of fact, when sending us sample scans of his art, he even digitally corrected the artwork from the original Evil-Lyn cardback because he thought that He-Man’s neck was too stumpy!

The Power and The Honor Foundation is grateful to Errol and Mitzi for allowing us to visit them in their home, and spend the day reminiscing about He-Man, their time at Mattel, and most importantly of all, the friendships they built.

The Foundation is also proud to present a small gallery of samples of his Masters of the Universe work:

McCarthy_Licensing_017 McCarthy_Licensing_042 McCarthy_boxart_062 McCarthy_boxart_005 McCarthy_Bates_085 McCarthy_Bates_019


Thank You to Everyone Who Attended The Friends of The Power and The Honor Foundation Reception

Mark Taylor entertains a group of fans with his amazing retelling of He-Man’s history.

The Friends of The Power and The Honor Foundation Reception was a great success.  We got to share an evening with many friends, ate, and got to look at some amazing pieces of He-Man history.

Mark and Rebecca Taylor surprised us by telling us Saturday afternoon that they were coming to the reception.  They joined us for the rest of the night and chatted with fans for over 3 hours!

You can see a few photos from our Reception on our Facebook Page.

We can’t thank Ricky Lyle Campbell enough for the amazing He-Man cake that was made using the vintage Wilton cake pan and even featured the original plastic He-Man face.

Thank you to Chuck Bowles and Josh Bolling for helping us pack up the (heavy) displays well past midnight.  They didn’t even complain when they had to tie boxes closed since we forgot the tape.

We are so happy that we were able to continue to share the art and history of He-Man and She-Ra and couldn’t have had this reception without the continued support of so many fans.

We had a great time meeting and talking with everyone and hope that you enjoyed yourselves as well.

The Friends of The Power and The Honor Foundation Reception – Update

Friends, Food & Art

Thank you to everyone who has already signed up for the Friends of The Power and The Honor Foundation Reception. So many fans, collectors, and artists have contributed to make sure this will be a great time for everyone.

We understand that there are other events occurring Saturday night and don’t want you to miss any of them. There is the Road Ripper Race at 6:30, the Roast Gooble Dinner starting at 7, The Fountain of Life showing at 7:30, a live cartoon commentary screening with our own James Eatock at 10, a Pixel Dan video debut at 10:30, and much more. The Reception opens at 5:30 and will be a busy place until well after midnight. Food will be served from 6-7:30.

We have heard from a lot of fans that they are going to the Roast Gooble Dinner, which is sure to be a great time, but we need to remind you that you will still need to reserve your spot at the reception if you plan on coming afterwards. The Foundation has to pay for the attendees and the food and we need to provide the hotel with the exact head count in advance.

Be sure to sign up today so you do not miss this gathering of friends, fans, and art!

Thanks for your continued support!


For those of you who can’t attend our reception but would still like to support The Power and The Honor Foundation please click the link below.

Friends of The Power and The Honor Foundation Reception

Friends, Food & Art

We had an amazing time at last year’s Power-Con where we were able to share some incredible artwork, and more importantly, were able to meet and talk to other fans.

We are pleased to announce the first annual Friends of The Power and The Honor Foundation Reception. The reception will be held on Saturday September 22, 2012 starting at 5:30pm in Suites 9 & 11 at the Torrance Marriott South Bay, 3635 Fashion Way, Torrance, California 90503.  We have the room until 1:00am so be prepared to relax, eat, and enjoy some time with friends.

As many of last year’s Power-Con attendees chose to either eat at the hotel’s bar or venture outside the hotel for dinner, we thought it would be nice to have a friendly on-site reception that allowed people to remain at the event hotel.

The Foundation will be giving FREE space to collectors to display art, toys, and merchandise in the room. Expect some great He-Man AND She-Ra artwork showcased for your enjoyment, including art from the personal collections of Mark Taylor, Josh Van Pelt, Emiliano Santalucia, James Eatock, James Sawyer, Mike Zolotorow, Chuck Bowles, and Lee Clevenger. Contact us if you have something in your collection that you would like to display!

For your $35 donation you will gain access to this private event and receive an assortment of finger foods as well as refreshments. The tentative menu includes chicken fingers, flatbread pizza, buffalo wings, and sandwiches & wraps. The room only holds 80 guests so be sure to secure your spot today!


For those of you who can’t attend our reception but would still like to support The Power and The Honor Foundation please click the link below.